Screw My ESP, I'm Sending My Campaign Through Gmail
Are you trying to decide whether to use an email service provider to send marketing emails? Are you frustrated with your ESP? Have you been blocked from sending email?
View ArticleMaintaining a Healthy Email List
Educating Email Marketers on how to maintain a healthy email list is essential for an Email Service Provider. Just few weeks ago, Constant Contact released a video instructing their users on “How to...
View ArticleIf You Love Your Subscribers, Let Them Go [Part 2]
Making the decision to send a reengagement campaign is tough because it involves letting all of those uninterested “leads” go. If you’ve decided it’s time to kick your inactive subscribers to the curb,...
View Article10 Tips to Revitalize a Stale Email List
When subscriber permission becomes stale, your entire list is impacted almost immediately! A stale email list has aging or expired permission, the subscribers are becoming unengaged, and the email data...
View ArticleHow Your Email Service Provider Protects Deliverability
What separates a great email service provider from a mediocre one? Getting more email messages in the inbox. An ESP protects deliverability for its customers by vetting new marketers prior to...
View ArticleHow Recipient Actions Affect Your Sender Reputation
Earlier this week I received an email from someone recommending his latest blog post. It wasn't an email campaign or a marketing message, just an email from one person to another recommending content.
View ArticleFree Email List Monitoring + Win an iPad
One of our core beliefs at DataValidation is that you should always know the status of your email lists for free. For years we have provided the Always Free Email Assurance Report for any email list...
View ArticleEvolve or Die - Fighting Email Entropy
Operating under the belief that email validation, email verification, and list cleaning were broken, we knew there should be a comprehensive and ongoing solution for email list maintenance. We created...
View ArticleIntroducing Email Assurance for MailChimp
As one of Atlanta’s great email marketing companies, MailChimp was an ideal choice for our first list cleaning integration. At DataValidation, we build integrations with the belief email list cleaning...
View ArticleDo I Have Permission to Email You?
According to several studies, 30% of recipients click the spam button for marketing emails...even if they specifically requested content from the sender!
View ArticleA Fresh Look on an Age-Old Problem
Think about the last time you had to validate an email list. What was that process like from start to finish? You probably had to export your lists from your email account, create a master list, backup...
View ArticleThe Deliverability Series - Steve Henderson
Steve Henderson of Communicator Corp shares insights on UK email standards, email delivery best practices, and what needs to change in the email marketing space.The Deliverability Series is a...
View ArticleThe Deliverability Series - Chris Arrendale, Part 2
The Deliverability Series is a collection of conversations on email deliverability and compliance. Chris Arrendale is a Software, Email Marketing and Deliverability professional. He’s a known expert...
View ArticleThe Deliverability Series - Chris Arrendale, Part 1
The Deliverability Series is a collection of conversations intended to shed light on the intricate nature of deliverability and compliance. Chris Arrendale is a Software, Email Marketing and...
View ArticleThe Deliverability Series - Brad Gurley
Brad Gurley has over 10 years of experience in email marketing, with a focus on email deliverability and ISP relations. At WhatCounts, he oversees the deliverability of three application platforms and...
View ArticleIs Your Email Marketing Following These Best Practices?
In this weekly roundup, we discuss the perils of purchased email lists, being overly salesly, and keeping inactive subscribers on your email list. This Week in Email is a weekly digest of email...
View ArticleHow Important is Email Deliverability to Your Holiday Season ROI?
Did you know email authentication made headlines last week? In this weekly roundup we discuss the importance of email authentication, steps to take before launching your holiday marketing campaigns,...
View ArticleHow Flashissue Improves Deliverability with List Hygiene
If you’ve ever experienced deliverability problems, you know that there is no "fix it fast and forever" button. Rather than work through the problems, some email senders resign to give up their email...
View ArticleEEC15 - Deliverability Reigns Supreme
2015's EEC Conference focused on email deliverability, engagement, responsive email design, and how ISPs measure email reputation and decide inbox placement. Speakers included Guy Kawasaki, Robert...
View ArticleDeliverability Troubleshooting Guide for AOL, Gmail, Yahoo, and iCloud
Email deliverability is a moving target, and understanding why email doesn't reach the inbox isn't always clear. By learning how individual ISPs filter email, you can ensure your messages are optimized...
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